IPad Sales Increased for the first time since 2014

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So, it's quite clear that Apple's tablet revenue share is quite a bit higher than its pure unit share due to the much higher and typical average selling prices of iPad products (even Apple's so-called "low-cost" 9.7-inch iPad, which starts at $329) relative to competing devices.

The company has revealed that sales of the iPad have increased 15 percent for the same quarter a year ago. Regardless of which one (perhaps both?) is working, it appears that Apple is finally on the right track when it comes to tablet sales. But as those pre-2014 iPads are starting to get long in the tooth, Apple releases this new model that essentially took the Air's body and put in far more powerful guts.

It's very likely that the more affordable price point of the new 9.7-inch iPad helped Apple quite a lot in growing its sales into the education market. Add that all up and the case for the iPad Pro is clear, even if most people will still opt for the more affordable model.

Apple sold over 11.4 million iPads during the third quarter of 2017 and overall sales generated $5 billion dollars. Paid subscriptions for Apple Music and iCloud Services increased by 20 million over the past 90 days, exceeding 185 million customers for the quarter. We'll have to wait three more months to see if the new iPad Pro models that came out at the tail end of the quarter will drive sales like the cheaper iPad did.

The company's conference call with analysts and investors is under way now.

"iPad sales were up 15% year over year and grew across all of our geographic segments", he added. Making the entry-level iPad so cheap is nearly unfair to the competition; Samsung may make premium tablets, but the dearth of tablet apps has always limited Android slates.

According to the latest data out of IDC, the tablet market has declined for the eleventh quarter in a row. Apple is on the list - but there are nine others you may be overlooking.

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