How can we talk about Blizzard without mentioning the best MMORPGs on PC?
Following an announcement previous year, the official client of the company was renamed to "Blizzard App" in March for better clarity. "Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting "Blizzard" to "Battle.net" in our logo for the service and in general when we refer to it in print: Blizzard Battle.net". However, it is not what the community was hoping for. The move was immediately disliked by fans of the company who not only grew to like the Battle.net nomenclature, but didn't feel its replacement had a "ring" to it. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we're in agreement that the name should stay as well.
The client needed to be renamed from Battle.net because consumers would often fall into confusion when trying to search for the company's online services. You've already seen this recently with things like "Blizzard Streaming" and "Blizzard Voice", and more changes are on the way.
So the name Battle.net is sticking around, sort of.
In a blog post, Blizzard explained that it's forcing us to ride this rollercoaster of brands and emotions that's a flawless summation of life in the digital age because of fan feedback to the first name change. That being said, we all know that it will continue to be called just plain Battle.net for many years to come.
Yet it appears the rebranding effort hasn't gone all that well, as the Battle.net name was still showing up in official marketing material and in various places across the company's websites and apps.