Sky set to stream midweek EFL games after £600m deal

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As part of the arrangement, clubs will for the first time have the right to live-stream in the United Kingdom and Ireland any league match outside Saturday afternoons that isn't being broadcast by Sky.

Any game that falls outside of the blocked hours, 2:45pm - 5:15pm on a Saturday, will be available to stream.

And in a move described as "revolutionary" by the organisaton, some clubs will also be allowed to stream games directly to fans through their website.

Sky Sports has announced that it will stream midweek Championship matches live after the media corporation announced a new lucrative five-year deal with the English Football League.

According to an article published by the EFL website, the deal is created to "maximise both the financial return and exposure for all 72 member Clubs, the EFL and its competitions".

This means that the number of games it shows each season will go up by more than a quarter, which Sky Sports believes strengthens its position as "the home of football".

The agreement comes into play at the start of the 2019/20 season, and will see Sky retain the exclusive rights to all Football League, EFL Cup, Checkatrade Trophy and play-off matches.

"With a new dedicated football channel and newly enhanced digital platforms, adding more games means Sky Sports is getting even better for football fans", he commented.

EFL chief executive Shaun Harvey mirrored those sentiments as he expressed his own delight at the new agreement.

Whilst the EFL seem confident with the new deal, only time will tell how live streaming week night games will affect attendances.

The value of the rights have increased by 36% from £88.3m per season in the present deal - which runs out at the end of the 2018-19 season - to around £120m. If this summer has taught us anything, it is that the attractive game is changing faster than ever.

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