Russ' new 10-year extension with Jordan is the most lucrative deal in brand history, ESPN's Nick DePaula reports.
Russell Westbrook turned last season into an individual showcase, becoming the first National Basketball Association player in more than 50 years to average a triple-double. With this new, record breaking contract in hand, Russ will stay a Jordan athlete through the 2025/26 season. The Wasserman Media Group and Westbrook's agent, Thad Foucher, negotiated the shoe contract.
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The contract will be retroactively applied to this past season, in which Westbrook averaged 31.6 points, 10.7 rebounds and 10.4 assists. Westbrook already an off-court lifestyle-geared signature shoe called the Westbrook 0.1 and Westbrook 0.2, which was met with lukewarm reception. As Wade's endorsement deal was set to expire in 2012, he left the brand for equity in Chinese company Li-Ning, making his Jordan signature series short-lived, with just two models being released in stores.
The company wanted to make sure Westbrook was committed long-term to the Jordan Brand before going into full development with these projects themed around the reigning NBA MVP. Still, this investment in Russell Westbrook looks to a massive one, even before we know financial details of what it will resemble - DePaula reported that "Westbrook has been positioned as the face of the brand". Foundation which, "aims to launch even more "reading rooms" and other educational and athletic initiatives for kids in Westbrook's two home bases of Oklahoma City and Southern California". Additionally, this new deal includes an "ambassador clause", which stretches Westbrook and Jordan Brand's partnership after retirement.