For a limited time, Hulu is offering new and returning users its least expensive streaming membership tier, which includes commercials, for $5.99 monthly instead of the usual $7.99 price. After the first year of the promotional $5.99-per-month price, the price per month reverts back to the standard $7.99 rate.
That all being said, this change is only temporary for Hulu subscribers; the special offer will only be available through January 9, 2018, at which point the $7.99 monthly fee will resume. Hulu offers a commercial-free option for $12 per month, and a live TV service (which includes access to original series like Emmy-winning "The Handmaid's Tale" and on-demand titles) for $40 monthly. Hulu is now running an ad campaign featuring Anna Kendrick (the "Pitch Perfect" movies) as part of its marketing push.
The competition between two major streaming services is heating up.
A Hulu rep said the company's new promo is meant to draft off the fall 2017 TV season.
Netflix got a lot of attention last week by announcing that it would raise the price of its monthly subscription plans. Not only did Hulu nab eight Emmys for The Handmaid's Tale this year, it also secured rights to several recent and older series, many of which had previously ended over at Netflix.
As Variety notes, the offer actually began rolling out on September 21st, but Hulu just started sending out marketing material highlighting the deal last week. Hulu claims they're introducing this price drop now to capitalize on the fall TV season, but I have a feeling they're savvy enough to have done this purposefully in the wake of Netflix's announcement just to take an extra little jab at one of its biggest competitors.