That also means Target will be supported through the Google Assistant's voice ordering feature, which is so far only live on the Google Home and Android TV but is coming "soon" to iOS and Android as well.
Target is making a big move into Google Express. "What's even better is that Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products". As a bonus, today's announcement also said that Target was expanding to full nationwide status on Google Express, so as long as you have a Target near you, you can now shop its inventory on Google Express, and have items delivered from it. The two companies are also partnering up to build up their relationship going forward, with more Target services coming to Google Express starting next year.
They are offering free 2-day shipping with orders that exceed $35 (like many are used to with Google Home orders) and they'll even be adding additional features like using your REDcard to 5% off on most of your orders from Target.
Beginning in 2018, guests will have the option to pick up their orders in a Target store, where orders are ready in just two hours. Target customers will also be able to opt in to receive personalized recommendations and a quick re-order experience based on past Target purchases: so if you want more LaCroix sparkling water or Archer Farms trail mix, your Google Assistant will already know which size and variety you bought from Target last time.
Through the partnership, Target and Google teams will collaborate on creating innovative digital experiences using voice and other cutting-edge technologies to elevate Target's strength in style categories such as home, apparel and beauty. "We're excited to expand our partnership with Target and bring the Google Assistant to new platforms". You'll be instantly connected to over 50 Google Express retailers-so if you're on the go and remember you need a birthday gift for the weekend, you can just say "Ok Google, buy a kids bomber jacket from Target".