IGN's Purchase of Video Game Publisher Humble Bundle Raises Business Concerns


Humble has announced that the company has been acquired by IGN, though no significant staffing changes or alterations to the company's business model seem to be in place yet. With recent forays into cable television (IGN has a show on Disney XD) and a strong web video presence, the acquisition of now-video game publisher Humble Bundle practically makes IGN more of a media entity than journalistic outlet. That shouldn't be too hard - Humble Bundle is already a very recognizable name among PC gamers, and with the kind of reach that IGN has, ramping up its fundraising goals shouldn't be any problem. IGN's influence will apparently be in the area of helping to raise money for charity and helping the site grow.

"If it's not broken, don't fix it", said IGN's executive vice president Mitch Galbraith.

Humble co-founder John Graham added that they "want to stick to the fundamentals in the short term". "I can't think of a better partner than IGN to help Humble Bundle continue our quest".

"The idea is just to feed them with the resources they need to keep doing what they're doing", he said.

Humble Bundle, which was launched in 2010, started as a site that sold games to users at pay-what-you-want prices, with the proceeds going to charity. Seven years later, thanks to the generosity of over 10 million customers, we've now raised $106 million for charity. The company revealed today that it has been bought out by gaming media giant IGN, one of the most recognizable gaming websites on the internet.

Humble Bundle is now offering the Endless RPG Lands Bundle, which includes Borderlands 1 & 2, Guild of Dungeoneering, and Borderlands: The Pre-Sequel.