(PCNA) introduced Porsche Passport, a new sports auto and SUV subscription program, which provides members flexible access to Porsche vehicles via a mobile app.
With either plan, Porsche provides "white glove" delivery to subscribers that order a vehicle via the Porsche Passport app.
"Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations".
Or, for an extra $1000 per month, subscribers can access 22 vehicles with the models such as the 911 Carrera S, the Panamera 4S sports sedan, the Macan GTS and Cayenne S E-Hybrid brought into the options list.
Porsche Passport is now being rolled out in Atlanta - Porsche's USA base - but if it works it will spread across the States and, no doubt, to Europe too. To apply, you'll have to download the Porsche Passport app available on Apple and Android devices and go through the application process. The membership plan includes vehicle registration, tax, insurance and maintenance. A one-time activation fee of $500 is required while membership is dependant on a credit and background check.
Porsche Passport is a straightforward subscription scheme offering on-demand access to a range of Porsche models for a fixed fee. From that point, users can have cars delivered on the same day they request them or schedule deliveries in advance using the app. After the pilot programme, both Porsche and Clutch Technologies will determine whether or not to expand Porsche Passport to further locations in North America and potentially in Europe. "Clutch is proud to be the enabling technology behind the service".
Not wanting to be outdone by measly old Cadillac, Porsche has just taken a step to out-innovate the New York-based automaker by announcing its own subscription service that it dubs Porsche Passport. Expansion into other markets will be determined after feedback from Atlanta customers, a company spokesperson told The Verge on Tuesday.