"We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show", Keurig tweeted in response to a complaint. This has inflamed Hannity's fans on Twitter, who've been calling for nationwide boycotts of those companies in retaliation.
"Angelo, thank you for your concern and for bringing this to our attention".
According to Media Matters, companies who are still now advertising on the Fox News program include AT&T, FedEx, Hello Fresh, McDonald's, Starbucks, Trip Advisor and the YMCA. "With the allegations against Judge Moore, none of us know the truth of what happened 38 years ago".
Moore, 70, has been publicly accused in a deeply sourced report from the Washington Post of having sexually pursued multiple teenage girls while in his early 30s, including a particularly detailed allegation that he molested a 14-year-old.
You are now sponsoring Sean Hannity's show.
Subsequently, three sponsors including Realtor.com, Eloquii, and Keurig, all dropped their advertisements due to the comments. Media Matters had begun a campaign encouraging advertisers to pull their advertising from Hannity's program months before his defense of Moore, reporting in September that a "dozen or so advertisers. have chosen to drop [Hannity]".
"Hannity is blocked from our advertising list", Elouqii's Twitter account stated. Some Twitter users posted videos of themselves smashing their Keurig coffee makers.
'Dear Other Companies Considering Pulling Ads from Hannity: You too can be number one trending topic on Twitter for nationwide boycott, supported by half the country.
Many of Hannity's supporters outrage that the company was taking a political stance, while others vowed to return their Keurig coffee machines they purchased for Christmas. Do not #BoycottKeurig, ' one person tweeted. The most recent polls show Moore and Democratic opponent Doug Jones in a dead heat race.