The set erected for the movie 'Manam, ' the film starring three generations of Akkineni Nageswara Rao's family was gutted as a major fire broke out in Annapurna Studios on Monday evening. "Though the flames were very high, the blaze was completely extinguished within two hours", as per reports on NDTV. "It also had solar panels on it", Nagarjuna said, adding he had no clue if the set had insurance or not. Another report states that Chiranjeevi's upcoming film -Sye Raa Narasimha Reddy's sets incurred serious damage as well. The sets were said to be empty when the incident took place, the Times of India reported. However there is no confirmed news on the same. As indicated by another Fire official, the correct reason for the blast is yet to be known. The studio was named after the veteran actor's wife - Annapurna Akkineni.
In this 2014 movie, Nageswara Rao had acted with son Nagarjuna and grandsons Akkineni Naga Chaitanya and Akkineni Akhil. The studio is now run by Nagarjuna.
It mainly produces and distributes Telugu films and also provides production facilities, including sound stages for set construction, outdoor sets, editing, dubbing and digital intermediate suites.