Greggs apologises for replacing baby Jesus with sausage roll in nativity scene


For anyone driving to work, beer and prosecco may not be a great way to start the day, while cheese is similarly not to everyone's taste.

So the calendar launched by Greggs is sure to be a firm favourite with, well, as they describe it, 'the ultimate Christmas gift for every Greggs fan'.

As is the norm, the company are selling their sweet and savoury treats as the countdown to Christmas begins.

Regarding the Greggs advent calendar, each door reveals a tear-off token that can be exchanged in a Greggs shop.

Each door behind the £24 promo features a traditional festive scene, such as kissing a Festive Bake under the mistletoe, a Christmas tree adorned with mini gingerbread tree biscuits and shepherds paying a Nativity tribute to a sausage roll in a manger.

The calendar costs £24 but the firm says the contents are worth between £35 and £60.

The calendar does not contain any treats behind the doors. Gift cards are valid for up to 12 months.

Greggs has apologised after publicity shots for its new ad campaign included a nativity scene in which baby Jesus is replaced by a sausage roll.

The "Adoration of the pastry" has sparked a mixture of outrage and amusement online.

Simon Richards, chief executive of the Freedom Association, called for a public protest.

"What cowards these people are: we all know that they would never dare insult other religions!"

"It's the flawless Christmas gift for every Greggs fan", he said.

James Mather said: "I'm no prude, but equating Jesus, a Jew, to a sausage roll really is deeply offensive on all sorts of levels".