Surf's up: Hyundai announces crossover onslaught starting with Kona


Out of those eight crossovers, one has already been revealed, while the other models include a hydrgoen fuel-cell vehicle, a fully electric vehicle, an eight-passenger CUV and an A-segment CUV.

Speaking about the new launches, Hyundai Motor America - Vice President, product, corporate and digital planning, Mike O'Brien said, "The Kona is only the beginning of our product revolution for Hyundai". Along with gas-powered crossovers, Hyundai will roll out an electric crossover (Kona EV?) and a diesel crossover by 2020.

Hyundai Motor America has promised to release eight new or re-engineered SUVs (or crossover utility vehicles, as it calls them) in the USA by 2020, starting with the Kona compact SUV. The automaker will be kick-starting its new crossover product range with the Hyundai Kona compact SUV that was unveiled earlier this year and is set to go on sale in the U.S. in March 2018. Both of which are expected to arrive in 2018.

Last year, Hyundai announced that it would be developing a turbodiesel inline-4 to sell in its Genesis luxury sedans overseas, and that the engine could make its way into the larger Santa Fe here in the States.

Possibly the most interesting vehicle out of the bunch would be the A-segment crossover.

Johnson added that some of the crossovers included in the onslaught will be replacements and redesigns of the Santa Fe and Santa Fe Sport, wearing different name tags when they get shipped off to dealership showrooms. A new fuel cell SUV premieres at the Consumer Electronics Show.

The new range of vehicles will debut at a number of auto shows across America including the locations of Detroit, New York and Los Angeles.