Checkers was the first to introduce Black Friday sales to South Africa in 2014, and some retailers now reportedly collect more on Black Friday than they do in the days before Christmas, which had been the busiest and most profitable period of the year. Both Walmart and Target opened at 6 p.m. on Thursday, while Kohl's opened at 5 p.m. J.C. Penney - a retailer that's been struggling of late, even with its rosier-than-expected sales report earlier this month - that hopes to get a jump on the competition - threw open its doors at 2 p.m. on Thanksgiving.
Opt for a gift card - if you're not sure what someone wants, rather give them a gift card than something like clothes and shoes. Then, once you get to the store, you'll have to stay focused, too.
According to digital advertising agency Jetweb, who has kept a close eye on Black Friday through social listening data for the last 3 years, the hashtag has seen its mentions on social media escalate every year. There's also a countdown timer which is pretty useful if you want to start shopping as soon as the last second ticks over. Mwandiambira said supermarkets work using economics - they do put out good deals, knowing that they more things they sell, the more money they make.
Ahmed said in the USA, where the concept originated, retailers make a profit from sales in the run-up to Thanksgiving, held every fourth Thursday of November.
This year was the Oakman family's first time shopping for Black Friday deals.
Makro is bringing Black Friday to their stores AND online. Don't have an mWallet or extra cash in it?
From holiday reports, Kohl's, J.C. Penney and Belk offer 2017's biggest average discount of at least 62.8 percent.
Customers line up for toys Thanksgiving evening.
Klyne Maharaj, head of brands at Superbalist.com - an online fast fashion retailer - says South Africans have rapidly taken to the day, but probably still have a bit to learn.
In South Africa, however, Black Friday is geared more to separating you from bonus payments. "So far, there have been 15.9k more posts/mentions than previous year".
Want to save on home decor?
Store employees said sales appeared to be off to a slow start at the mall, but said Black Friday sales likely would lure those who chose to sit out the bargains at home on Thursday. "It was a great deal, but we're not wanting to do that again".
Are you planning to attend the sales?
Sterling Heights - Call it "Black Thursday" with the trimmings, when before the table's set or after many leave the dinner spread full, some look to feast on more than turkey. With Black Friday specials and over 500 stores, get ready for the ultimate shopping experience in your most comfortable sneakers.
White said despite the rush, her staff members were well-prepared.