This indicates to me that Amazon has taken a business decision on this issue and implemented a plan to do all it can to reduce the threat of Google's hardware to Amazon's own devices.
The Fire TV loses access to its YouTube app on January 1, Google said.
While Google and Amazon continue to bicker back and forth about which company's services will be available for what platforms, it seems as though Apple has its act together, with Amazon Prime Video now available on the Apple TV. In a statement, a Google representative said it's taking the action because the YouTube apps on Amazon products aren't made by Google, like the YouTube app on the iPhone is, and the retail giant doesn't sell some Google products, such as Chromecast and Google Home. In its own statement, Seattle-based Amazon said its gadgets now send users to the YouTube website, and the company hopes to resolve the dispute as soon as possible. Amazon later reintroduced YouTube to the device, but the voice commands it added violated the use terms and on Tuesday Google again removed the service. They also both offer corporate cloud-computing services, a market where Amazon leads by a wide margin.
"The app arrives just in time for the highly anticipated new season of The Grand Tour, which launches on December 8, and Prime Video members streaming on the Apple TV 4K will have the exceptional viewing experience of 4K HDR". Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. All you have to do is head over to the App Store on any Apple TV and then log in with your Amazon credentials.
Decent app for streaming or downloading Amazon Prime Video content to your smartphone.
Amazon on the other hand points out to the fact that Fire TV, Fire TV Stick and Echo Show access the web version of YouTube which is free to access without any restriction.
Amazon quickly responded to the move calling it a "disappointing precedent" on Google's part to selectively block customer access to an open website.
Mountain View, California-based Google isn't the only competitor that has seen its products blocked from Amazon's site.
"There is nothing that excites us more than delighting our customers, and we are thrilled for them to stream Prime Video on Apple TV", said Mark Eamer, VP of Amazon Prime Video.