Kim Kardashian Is Expanding Her Beauty Brand Into Reality TV


Kim Kardashian West has taken to Twitter to announce the premiere date of her upcoming new beauty reality TV show "Glam Masters".

"I am so excited to announce that I am serving as host and co-executive producer of #GlamMasters and also one of its judges". Executive produced by style icon Kim Kardashian West, Glam Masters is created by Diana Madison, co-founder of digital media company Obsev Studios and creator and host of The Lowdown with Diana Madison and Style Lab.

A trailer for the beauty competition show unveiled on Tuesday shows models dripping in colorful liquids, glitter and rhinestones. Per Lifetime's website, Glam Masters is an eight-episode series that "puts beauty influencers through themed challenges allowing them to put their best face forward to impress [the judges]".

In each episode, four beauty bloggers will go head-to-head where the week's victor will advance to the semi-finals, and then to the Tournament of Masters finale.

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While you're still second-guessing your shade of concealer and shading your brows too dark, Kim Kardashian is launching "Glam Masters". And make-up artist Mario is very excited about the show.

'I went into this project feeling unsure, a bit scared and not knowing what to expect and the whole experience became one of the highlights of my career. I hope you'll tune in and enjoy watching it as much as we enjoyed making it.

The other judges will be Kardashian's makeup artist Mario Dedivanovic, Marie Claire senior fashion editor Zanna Roberts, and YouTube makeup expert Kandee Johnson. The grand prize is literally life changing.

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