Patagonia Blacks Out Homepage, Calls on Consumers to Protect Public Lands

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The president issued two proclamations Monday to reduce the size of the Grand Staircase-Escalante National Monument, as well as the Bears Ears National Monument, and to allow mining in the newly public lands, and conservation groups filed a lawsuit against it a few hours later.

Mr Trump called the Bears Ears National Monument, which covers 1.3 million acres and was created in 2016 by Mr Obama, to be cut to...

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According to Earthjustice, the Antiquities Act grants presidents the authority to designate public land as federally protected areas under national monuments to safeguard significant features of natural, cultural, historic or scientific interest.

The outdoor clothing brand Patagonia is joining environmental groups and Native American tribes in the fight against President Trump's attempt to scale back national monuments.

Earthjustice filed a lawsuit on behalf of eight organizations on Monday, claiming the President violated the Antiquities Act, signed by Theodore Roosevelt in 1906 to preserve ruins or monuments on federal land. "We've fought to protect these places since we were founded and now we'll continue that fight in the courts".

A link directed the reader to graphics depicting the planned reductions to Bears Ears National Monument and Grand Staircase National Monument. This summer, Patagonia launched a TV advertising buy for the first time ever in an effort to rally public support for public lands protection.

"Just this morning, the industry launched its latest economic impact report, showing the outdoor industry supports 7.6M sustainable American jobs and almost $900B in consumer spending and $125B in tax revenue". "In that light, we believe there is a compelling case to maintain the integrity of our existing national monuments".

Trump said Monday the "public lands will once again be for public use".

Other organizations, including the Outdoor Industry Association (OIA), have also expressed concern over Trump's national monument agenda. The company also expressed the potential damage the move could do to the outdoor recreation economy, which now contributes a whopping 7.6 million jobs and $887 billion in annual consumer spending, not to mention the public's access to public lands.

The bold move seems to have attracted so much attention to Patagonia's website that it struggled to handle the traffic. Bloomberg reported that the retailer's website was overwhelmed, as a huge number of people visited the site. "I have seen these impacts myself - and as an American, I am ashamed we have let this happen".

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