Each episode will be 20 minutes long, and so far the series has been confirmed for at least 12 episodes. "It's kind of like being at an event", said Donlan. However, this may only be done after an unspecified time.
The push for more content on Watch is part of Facebook's billion dollar investment into original programming, which already hosts content from Conde Nast, the Discovery Channel and National Geographic, alongside other things such as free weekly game broadcasts from Major League Baseball.
Sources tell us Vince McMahon is pulling out all the stops with MMC to impress Facebook's top brass, as well as other websites/streaming services, in an effort to open new doors for 2019 when the company's TV contract with NBC Universal expires. "Mixed Match Challenge is a new competition produced specifically to take advantage of the reach, interaction and ongoing engagement enabled by our platform".
The winning team at the end of the 12 weeks will win $100,000 to donate to a charity.
All 12 episodes of the reality show will be shot in the same city where SmackDown Live is filmed for USA Network. Teams will be announced beginning Thursday, Jan. 4. Representing Raw's men's division will be Braun Strowman, Enzo Amore, Finn Balor, Goldust, The Miz, and the victor of a fan vote, while their women's division will be represented by Alexa Bliss, Alicia Fox, Asuka, Bayley, Nia Jax, and Sasha Banks.
The lineup from Smackdown Live includes Shinsuke Nakamura, Becky Lynch, Lana, Naomi, Bobby Roode, Jimmy Uso, Carmella, Sami Zayn, Charlotte Flair, Natalya, and Rusev.
WWE announced Wednesday morning that they and Facebook will partner to create and produce a live inter-gender wrestling show.