But there's no secret in the technology world, especially in the world of social media. Along with the slowdowns, the phones would unexpectedly shut down with increasing frequency.
Apple has behaved like a mafia company. After the admission, at least 8 lawsuits from California, New York, New Jersey to Israel, landed on Tim Cook's desk, with one California suit seeking a whopping US$999 billion (yeap, that's nearly a trillion USA dollar lawsuit) settlement. It's not hard to argue that Apple's secret throttling was with such evil intention.
In addition to apologising, Apple announced that it will also offer discounts to customers who have been affected by the battery problem.
In a statement posted on its website, the firm said it would reduce the price of an out-of-warranty battery replacement from $79 to $29 in the U.S. for anyone with an iPhone 6 or later. You can peruse the selection here; the iPhone 7 and 7 Plus battery replacements will run you $29, while all older model kits are priced at $24.99.
Early in 2018, "we will issue an iOS software update with new features that give users more clarity into the health of their iPhone's battery, so they can see for themselves if its condition is changing the performance".
Apple pushed back. "We have never - and would never - do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades,"the Cupertino, Calif., company said Thursday. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that". While Apple says it does this to make the phones last longer, consumers have claimed it is a tactic to encourage upgrades, and have criticised the company for not coming clean about it. So much, in fact, that several lawsuits have been filed against the company.
The lawsuits in Israel by two Israelis, however, are more forgiving than the one filed in California. "We do not reduce CPU performance through software updates over the lifecycles of the phone".