In the six-second teaser of the commercial that will air during Super Bowl LII on Sunday, Feb. 4, Crawford is seen getting out of a sports vehicle that looks very similar to the one she stepped out of 26 years ago, only this time she's not sporting a white bodysuit and cut-off shorts. Now the brand is bringing back the supermodel to re-envision its famous campaign.
"To this day, people come up to me to talk about how much they loved my original Pepsi spot from '92", said Crawford in the release.
"I don't know if the shorts would still fit but this time we didn't want to bring them back because the commercial is about passing onto the next generation, it was a nod to the old commercial without wearing the exact same outfit", Crawford told People.
This photo released by Pepsi shows actress-model Cindy Crawford in a scene from her 2018 Pepsi commercial which will premiere during Super Bowl LII on February 4. Pepsi has created memorable moments across generations that have shaped culture and still generates interest from consumers today.
Pepsi will also, once again, sponsor the halftime show, which this year features Justin Timberlake. Beginning Jan. 29, the retro packaging pulled straight from the brand's archives will be available at major retailers nationwide in 2-liter bottles, 20-oz. bottles and 12-oz. can 12-packs. It's surprising to remember that Cindy's iconic commercial was part of the company announcing a new can design.
For the first six months of 2017, PepsiCo spent $110.3 million on Pepsi ads in the US, 8.5% less than the same period a year earlier, according to estimates from Kantar Media.
The brand is also returning to its Pepsi Stuff loyalty program first released in 1996. Similar to the first Pepsi Stuff campaign, fans can earn points to redeem for items like vintage T-shirts, LED signs and coolers.
The "Pepsi Generations" campaign also will include nostalgic pop-up exhibitions throughout the U.S. meant to celebrate the brand's (less controversial) "pop-culture milestones in Pepsi history". The events will guide fans through the evolution of how Pepsi's history has connected with people over generations.
Crawford plans to attend the Super Bowl in Minneapolis, where her father lives. To this day it's still one of the defining moments of her career.