The Dow rose 90 points, or 0.4%, at 25,670, the S&P 500 index climbed 0.2% at 2,771. "It should generate more than a billion dollars flowing into the bottom line", said Ron Weiner president and founder of RDM financial in Westport Connecticut.
As the long Q4 earnings season gets underway this morning, records continue to fall, with the Dow up 0.7%, the S&P 500 0.4%, and the Nasdaq 0.5%.
The Russell 2000 is up 56.46 points, or 3.7 percent.
The Nasdaq composite rose 49.28, or 0.7 percent, to 7,261.06.
S&P 500 measures the performance of 500 widely held common stocks of large-cap USA companies.
Wall Street stocks surged to another round of records Friday as earnings season kicked off amid optimism ignited by the United States tax reform.
Friday's gains also followed a strong Dec US retail sales report, which lifted annual retail sales by 4.2%, the biggest increase since 2014.
This as Facebook slides 4% on newsfeed changes which are expected to weaken engagement.
Advanced Micro Devices fell 2.66 percent after the chipmaker said its microprocessors are prone to both variants of the Spectre security flaw, days after saying its risk for one of them was "near zero". On the Nasdaq, 1,864 issues rose and 920 fell.