Super Bowl Alert: Protests, Steelers Synergy and the Brands on the Sidelines


USA broadcaster NBC said on Thursday it expected to hit ad sales records for the Super Bowl and Olympic Winter Games, both of which it will air next month, showing that advertisers are hungry for live events that draw viewers on a real-time basis.

Fred Gaudelli, the executive producer of the Super Bowl, told reporters Tuesday night that the network would indeed capture any kneeling at the game.

A 30-second ad during NBC's Super Bowl telecast on February 4 is selling for "north of $5 million", NBC Sports advertising sales chief Dan Lovinger said during a conference call on Thursday, according to the Los Angeles Times. NBC has the Olympics through 2032 as part of a $12 billion deal, and it's one of three networks that will take turns carrying the Super Bowl through 2022.

So what if such protests - namely kneeling - were to surface at the Super Bowl?

11, the median price of a Super Bowl ticket on VividSeats is $5,382.

"Obviously, you can watch the game anywhere on any device there is".

"If there are players who choose to kneel, they will be shown live", he said. That game, a wild comeback victory by the New England Patriots over the Atlanta Falcons, drew an estimated audience of 111.3 million viewers, down slightly from the year before. In 2017, viewership dropped nearly 10 percent to 14.9 million viewers, according to Nielsen. During that weekend over 200 players, executives, and coaches, protested the anthem and President Trump.

Yet, this is also a very different year than most for the National Anthem, largely because of players kneeling in protest of police brutality.

A vast stable of advertisers will run spots during this year's Super Bowl, with vehicle makers continuing to have a strong presence and increased buying by consumer packaged goods companies, Lovinger said. If the Steelers make the Super Bowl, the "This Is Us" promos write themselves.