Once he bites into it, the pod oozes detergent, and he immediately attempts to spit it out.
Known as the "Tide Pod Challenge", the trend involves biting into Tide laundry pods to release the liquid soap or powdered detergent-which can be extremely harmful if ingested.
It's hard to look upon 2018 as a clean slate full of possibility and the potential for positive change when the first trend to go viral involves consuming... laundry detergent.
If you thought that the "Ice bucket challenge", "Mannequin challenge" and the "Invisible Box challenge" were way out off rails, take a moment to discover the brand-new craze that has inundated social media. One 19-year-old told CBS News that he did it on a dare, knew better than to do it, but did it anyway.
"A lot of people were just saying how stupid I was or how-why would I be willing to do that", Pagan said.
"Currently, we are aware of about ten deaths since laundry pods came out into the market many years ago", said Ann Marie Buerkle, who is the Acting Chairman.
The pods are bright and colorful, causing some children to believe they are candy. "They should not be played with, whatever the circumstance is, even if it is meant as a joke", the statement.
The next year, Consumer Reports said it would no longer recommend detergent packets, citing "the unique risks" while urging the "adoption of tougher safety measures".
In 2012 through 2015, the popular detergent pods were the subject of controversy for parents of toddlers and smaller children.
Anyone concerned about the dangers of laundry pods can get more information from the American Association of Poison Control Centers.