PepsiCo, the makers of Doritos, thinks it has the solution for women snackers: cleaner and quieter chips.
Listen, I don't agree that women need softer chips so that they make less noise and fuss when they eat, but any new flavor of Doritos is alright by me. Because this "genius idea" (insert sarcastic eye roll) seems to be the machinations of some antiquated person or people who are completely out of touch with modern women.
"Women. don't like to crunch too loudly in public".
She continued, "They don't lick their fingers generously and they don't like to pour the little broken pieces and the flavor into their mouth".
The answer is yes, according to Nooyi, and the company is preparing to launch chips for women that will be "low-crunch" with a "full taste profile" that will "not have so much of the flavor stick on the fingers" and can fit in a handbag because "women love to carry a snack in their purse".
CNN's Erin Burnett made a point of enjoying a bag of Doritos at the end of her show tonight in response to the news of "Lady Doritos".
The consensus among women on Twitter?
Thankfully, the internet has helped remind PepsiCo that women are fed up with being told what exactly constitutes "ladylike" or attractive female behavior.
Indra Nooyi, CEO of the food and beverage giant, announced during an interview with Freakonomics Radio that Doritos will be making "lady friendly" chips.
When are Doritos gonna bring out some stuff for men, that's what I want to know?
Asked what Nooyi meant by "snacks for women that can be designed and packaged differently", a spokeswoman declined to elaborate.
Alas, in reaction to all the social media fuss, PepsiCo backtracked on the CEO's comments and denied "lady Doritos" are planned.