With Fifty Shades Freed, the Franchise Crosses $1 Billion


Universal's "Fifty Shades Freed" dominated North American box office in its opening weekend with an estimated 38.8 million US dollars, pushing the "Fifty Shades" franchise total to over 1 billion USA dollars worldwide.

Nevertheless, Fifty Shades persisted, and with the advent of its conclusion (sorry, climax), Fifty Shades Freed, in theaters over the weekend, the unlikely franchise has now crossed the worldwide $1 billion mark.

Freed's bow will come in below those of its predecessors: Fifty Shades Darker opened to $46.6 million previous year, and Fifty Shades of Grey opened to a whopping $85.2 million in 2015.

Based on the third and final book in the "Fifty Shades" series by E.L. James, "Fifty Shades Freed" cost an estimated $55 million to make, not including marketing. While the figure trails the $46.6 million attained by "Fifty Shades Darker", it is still enough for a comfortable #1 bow on this week's chart.

Warner Bros.' debut of Clint Eastwood's thriller 15:17 to Paris arrived above forecasts at $12.6 million at 3,042 venues for the weekend.

The slightly more family-friendly Peter Rabbit, which mixes live actors with computer-generated animation, raked in US$25 million, far exceeding Sony's projections. A reconstruction of the 2015 effort by Ayoub el Khazzani to kill passengers aboard a European train - thwarted by vacationing United States servicemen - "The 15:17 to Paris" collected about $12.6 million, Eastwood's lowest wide-release opening result since "J".

Two films that just won't quit rounded out the top five over the weekend: "Jumanji: Welcome to the Jungle" fell to fourth place with $9.8 million and "The Greatest Showman" took fifth with $6.4 million. The film tells the stunning story of real-life heroism by three young American passengers who thwarted a terrorist attack on a train bound for Paris on August 21, 2015.

It's not just the biggest 2018 opener to date, or the number one movie in America right now, but Fifty Shades also took home $98.1 million worldwide from 57 total markets, and knocked down first place finishes in 54 of those 57 markets.