With every messaging application today getting in more updates nearly every month, Snapchat made a decision to redesign too.
Nearly 80 percent of all tweets about Snapchat are now negative, with the spike in negative mentions occurring right as the new interface started rolling out to users, according to a study from LikeFolio.
The backlash against the redesign is so bad that it's even eclipsed Chipotle's E.coli outbreak, according to LikeFolio founder Andy Swan, who says this is the worst response to any user interface change he's ever seen. More than 800,000 people have even signed an online petition asking the application to revert the update to its original design.
But before you panic, consider that Instagram won't be sending push notifications to users when someone screenshots their story.
Now, there's a designated page for publishers and a page for friends. The app, which is known for its disappearing videos and messages, still remains a favorite among millennials and younger audiences compared to its rival, Facebook-owned Instagram.
Debra Aho Williamson-an analyst of the social media for the eMarketer research firm said that it was really early to judge the user reaction on the app's update.
That massive user base will likely insulate Facebook from any dip in younger audiences, according to Noah Mallin, head of experience, content and sponsorships at Wavemaker. Additionally, the number of users ages 12 to 17 and 18 to 24 will decrease by 5.6 percent and 5.8 percent, respectively. While some users may threaten to abandon the app for other social channels, they might soon discover that many of their friends and family are still connected to the messaging app and can't be reached on other platforms.
Snapchat's latest app redesign, aimed at broadening the appeal of the youth-oriented social network, sparked a backlash from many users complaining about the abrupt overhaul of their preferred service.