A participant takes a look at Samsung Electronics Co.'s Galaxy S9 smartphone during a showcase event held in Mexio on March 8, 2018 (local time), in this photo released by the company on March 12. While not set in stone, these parts forecasts can be used to estimate how many finished products Samsung plans to ship. Released previous year, the smartphone was previously known as the A5, but the company has changed its name so that users associate it with the flagship models. Unlike other smartphone cameras featuring five-blade apertures, Samsung is using only two ring-like blades, which helps the camera stay relatively small.
Samsung doesn't need to revolutionize the smartphone industry in 2018 - it needs to iterate on all the hard work it did with the Galaxy S8 line previous year.
There is still reason for Samsung to remain cautious.
Some insider sources have revealed that 180,000 units of the handsets are already sold through pre-orders.
If the report is accurate, there are several reasons that could explain the first-day sales dip.
Many market analysts, including Counterpoint Research, have previously forecast that the shipment of the S9 models will be in the range of 40 million to 43 million this year. The highlights are the Galaxy S8 and Note 8, with the phones expected to get Oreo on March 19 and 28, respectively.
Latin America is a major market for Samsung.