On Tuesday at the media conference of the 13th National People's Congress, a reporter from US-based news media channel AMTV was given the chance to ask a question about President Xi Jinping's investment project, the Belt and Road Initiative.
"I am Zhang Huijun, executive director of American Multimedia Television USA", the journalist began before launching into a 40-second monologue as tiresome as it was directionless.
According to unverified reports, Liang had been reprimanded by her network and stripped off her press pass. Liang Xiangyi, who stood besides her, couldn't help but express her disdain.
Another user said the eye-roll represented "a true, human response to the hypocritical and exaggerated depiction of peace and harmony that always surfaces at these events".
Liang's expressive displeasure of the question instantly went viral, inspiring memes, parodies, and a variety of GIFs on Chinese social media.
Zhang works for American Multimedia Television USA, a Los Angeles-based organisation which, according to its website, previously had ties to Chinese state broadcaster CCTV.
- Zhang was posing a long and convoluted question to a government official during a staged doorstop at the Great Hall of People, where the National People's Congress was being held. Some social media commentators praised the apparent spontaneity of Liang's show of frustration.
Liang appeared so turned off by what she was hearing that she rolled her eyes while turning her head away from the other reporter, whose fawning question lasted a whopping 44 seconds - an eternity in live broadcast.
In one video, three men did a deadpan recreation of the incident.
Netizens have also been re-enacting the famous eye-roll and posting it on video app Dou Yin - which some of you may remember from the "karma is a bitch" meme.
"The transformation of the responsibility of supervision for state assets is a topic that everyone is concerned about". Therefore, as the director of the State-Owned Assets Supervision and Administration Commission of the State Council, what new moves will you make in 2018?
Soon after Liang Xiangyi became one of the most searched names in China, censors tried to curtail the hysteria. This year marks the 40th anniversary of the Reform and Opening-up Policy, and our country is going to further extend its openness to foreign countries.
The authorities, sensing the anti-establishment tone to the eye-roll immediately revoked her accreditation. "Please summarize for us, thank you". "Her eye roll reflects the feelings of the country's people to empty words!" one person posted.