U.S. agency Jack Morton, which has offices in Sydney, was paid a whopping $46 million for its work on the Gold Coast, The Daily Telegraph reports.
Jack Morton's managing director, Helen Graney, said the company has worked alongside GOLDOC to develop "creative elements" of the Opening and Closing ceremonies.
Viewers were furious when the athletes were overlooked during the broadcast from Carrara Stadium, with the spotlight instead put on speeches and musical performances. A decision by the artistic creative team of the ceremonies. "We got that wrong".
Channel Seven hosts Johanna Griggs and Basil Zempilas have joined a growing social media storm in panning the Commonwealth Games closing ceremony for excluding athletes.
Should athletes have been a part of the actual ceremony that was broadcast?
Griggs said she had never seen a stadium so empty halfway through a ceremony.
But Griggs said Zempilas' admission the ceremony hadn't "lived up to expectations" was too polite. "I can't be more honest about it than that", he told Sunrise.
Viewers were also left disappointed, as they missed out seeing wheelchair racing gold medallist, Kurt Fearnley, carrying the Australian flag. However, having them come in to the stadium in the pre-show meant the TV audience were not able to see the athletes enter the stadium.
"They're actually wrecking a tradition that is so important and part of the Commonwealth Games".
"In the end, we can go through the entrails of all this, but I'm chairman and the buck stops with me". She was given the honour after winning her first Commonwealth Games gold medal in the 45-48 kg category.
"People are thinking that Channel 7 has chosen not to show pictures of athletes or not to show the flag bearer, Kurt Fearnley, or other flag bearers", said Griggs.
"That's our fault. that's my fault".
"We stuffed it up and I apologise to the viewers and the athletes".
Queensland Premier Annastacia Palaszczuk, who actually spoke at the closing ceremony, also criticized the organizers on Monday.
"I am not interested in blaming anyone else", he said.
"I've been talking to families that were there as well and Kate Jones (Commonwealth Games Minister) also shares that view".
"We wanted athletes to be part of and enjoy the Closing Ceremony".
They expressed their disappointment over the decision to leave the athletes' entrance out of the broadcast, saying it was not the decision of the network.
"They did get it wrong, but for all the people blowing up, I know you're doing it as a sign of kindness and respect, but I will blow up when it's needed".
"It was driven by the right reasons and concerns about the welfare of athletes, but they should have been involved".