Even though it belongs to the 2016's lineup from the Cupertino-based tech giant, Apple iPhone 7 as emerged as the fourth-most selling smartphone in the first quarter of 2018.
Samsung, which regained top position, has grabbed 23.3 percent share despite posting a 2.4 percent decline from Q1 2017.
The iPhone X was the world's bestselling smartphone in Q1 despite its astonishingly high price ($999 in the United States for the 64GB storage variant).
Apple has for a long time been holding the crown for the best smartphone with the iPhone although it has been facing a lot of competition lately especially from Samsung and Xiaomi among others. In an open letter reminiscent of Google's own pre-IPO manifesto, Mr Lei pledged to transform Xiaomi into more than a hardware company and again promised to cap its hardware profit margins at 5 per cent - returning any excess to its users.
This is Xiaomi has recorded the highest growth of 8.4% this year, nearly twice last year's level (4.3 per cent).
The three Chinese smartphone makers all saw their overseas sales further expand in Q1, especially in markets in Western Europe, India and Southeast Asia. However, Apple's hefty pricing for the iPhone X plus the controversial notch seems to be a risky combination that has not appealed to the market. The company's focus on increasing offline distribution - via additional Mi stores and retail collaborations in China and India - has started to pay off.
Across all iPhone models, Apple took in $728 per phone in the quarter, up from $655 a year earlier, according to IDC. The Galaxy S9 and Galaxy S9+ helped the company to revive its market share in the global smartphone market, while the A series and J series continued to drive most of the key volume in both developed and emerging markets as per the report. According to Strategy Analysis, Samsung's Galaxy S9 sells would grow up and the phone could achieve the first position in the next quarter. The iPhone 7 also shipped 5.6 million units. Huawei has toed the line between maintaining a strong domestic position while slowly upscaling its brand image in worldwide markets with dividends paying off as it beat the average global growth rate, reaching 13.8% year over year. "It is not surprising to see top vendors growing share at the expense of smaller vendors as the market slows and survival gets tougher", Doshi explained. In that quarter one year ago, 21.5-million units accounted for 6.1% of the market - for one device. The market is full of positive and negative reviews about these two smartphones. Is the time finally up for innovations in the smartphone market? While the Motorola brand did well, it was Lenovo smartphones that registered decline during the quarter.