As Bezo's said at an Amazon shareholders meeting a year ago, "Our goal with Amazon Prime, make no mistake, is to make sure that if you are not a Prime member, you are being irresponsible". Mackey is confident about Prime convincing the shoppers regarding their doubts about its "Whole Paycheck" reputation which is a reasonable option for their many purchases.
Whole Foods ended its previous loyalty program this month, and Amazon CEO Jeff Bezos said in April that "technical work" was being done at Whole Foods cashiers to recognize Prime members. The former will be labeled with yellow "10% off" sale signs and the latter with "Prime Member Deal" signs.
Sustainably-sourced, wild-caught halibut steaks: $9.99/lb., save $10/lb.
Amazon Prime members will now get deep discounts on weekly specials at the grocerer's Florida stores with new benefits introduced Tuesday. New and exclusive deals will rotate weekly.
In Amazon, Whole Foods has found an owner that is famously comfortable spending away profits on new businesses or on lower prices.
Whole Foods' stores make up only about 1 percent of the industry. "Maybe it gets them more Prime customers, more Whole Foods usage and more units per cart". The online retailer announced on Wednesday that all Prime subscribers will receive 10-percent off already discounted items.
Cold-brew coffee at Allegro coffee bars: 50 percent off 16 oz. Plus, customers can now shop for Amazon devices, such as Echo and Fire TV, while grabbing groceries at select stores.
In addition to free two-day shipping on 100 million items, Prime also offers one-day free shipping on more than one million items, and access to a vast digital library of videos, books, and music.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
In total, any given Whole Foods store has tens of thousands of products available.