Google To Invest $550 Million In Chinese E-Commerce Site JD.com

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The deal will also see JD.com products appear on Google Shopping in the USA and Europe.

The strategic partnership deal with China's second-biggest online retailer will see the two companies work together in order to boost JD.com's online platforms across South East Asia and beyond.

The deal gives Google a path into the Chinese e-commerce market and does the same for JD.com in the USA and Europe.

The deal also provides Google with a stronger foothold in the China market and builds on the search giant's existing relationship with Tencent. Walmart teamed up with Google previous year as both battle Amazon.

The deal will give Google 27.1 million newly-issued JD.com Class A ordinary shares.

In March, Reuters reported a new program where Google was teaming up with retailers like Walmart, allowing them to list their products on Google Search, as well as on the Google Express shopping service to better compete with Amazon.

"The announcement isn't focused on China", JD.com spokesman Josh Gartner confirmed to AFP.

Sorting robots at JD.com's new fully automated warehouse in Shanghai, China. SoftBank has been heavily investing into online ventures around the world and is one of the major backers of Alibaba.

Trade war or not, Google and JD.com desperately want to gain traction in each other's markets.

Google said that through the partnership, the company will explore new solutions to improve shopping experiences of consumers around the world.

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