Melania Trump surprised the world by visiting child migrants on the US-Mexico border Thursday, but it was her choice of clothing for the trip that stunned the Internet: a jacket emblazoned with the words "I really don't care, do you?"
The jacket is a Zara military style piece.
The first lady's spokeswoman Stephanie Grisham said the visit was Mrs Trump's initiative.
"It's a jacket. There was no hidden message", Grisham said.
Trump's visit to the Upbring New Hope Children's Center came the morning after her husband, President Donald Trump, signed an executive order halting the practice of separating migrant families detained at the border.
The first lady's demonstration of concern for the people affected by U.S. immigration enforcement draws a contrast - whether deliberate or not - with her husband, who often speaks derisively of those who enter the country illegally and regularly portrays them as threats to public safety.
Trump's itinerary includes visits to two sites in McAllen, Tex. - a detention centre housing children separated from their parents and an intake facility for apprehended parents and children.
Mrs. Trump changed into a pale yellow jacket before the plane landed.
Program Director Roy De La Cerda told the first lady that the mostly Guatemalan children typically stay at the center for an average of 42 to 45 days.
She may also visit a second facility later in the day, where the video footage of children sitting in cages and an audiotape of wailing children originated from. She said she wanted to learn more about how these children can be reunited with their parents "as quickly as possible".
The move is aimed at stopping the separation of children from their families amid a new policy where anyone caught crossing the border is charged criminally.
Melania Trump is visiting two Texas facilities housing some of the more than 2,300 migrant children sent by the US government after their families entered the country illegally.
Trump was wearing the jacket again when she returned to Washington and got off the plane.
The message on a jacket from writer Charlotte Clymer said, "November Is Coming". Over the last week, Melania, who normally shies from the spotlight, has started to play a more prominent part in the controversy around the Trump administration's border separation policy.
Trump acknowledged Wednesday that the mother of his 12-year-old son, Barron, had been prodding him. In May, Trump unveiled her "Be Best" platform, which outlined three predominant avenues of focus: health and well being; kindness and safety online; and highlighting the effects of the opioid crisis on children and families.