That might be because Amazon's storefront is down - according to many of us at CNET and a host of reports on social media - at a rather unfortunate time for the company.
However, unlike Black Friday, not everyone can get involved with the deals, you need to be a paying Amazon Prime customer to make the most of it.
For the Amazon Prime Day promotions, the retail giant has discounted LEGO sets by up to 51% - meaning that fans can pick up the mighty LEGO Technic 42055 Bucket Wheel Excavator for nearly half price.
Inc. kicked off its big Prime Day sales promotion with technical glitches on its website and app, threatening its 36-hour sales extravaganza. This would normally set you back £377.99, but today you can get a much better deal than that. Besides this, customers get access to a few exclusive products as well and sometimes early access to Lightning Deals on Amazon.in. Prime Day also lasts six hours longer than previous year.
Amazon didn't immediately respond to a request for comment, but by about 4:30 p.m., many Prime Day links were working. People might actually buy prime day stuff if your site wouldn't crash.
While Amazon said Prime deals will cover more than one million items, it will be heavily discounting its own digital products like Alexa and other connected home products and its Kindle digital readers and Fire streaming products. However, you can cancel before that month ends to avoid being charged anything.
Stay tuned to this page for all the best deals on music making gear today and tomorrow!
WHOLE FOODS IN THE MIX: The Seattle-based company is offering Prime members who spend $10 at Whole Foods from July 11-17 a $10 Amazon credit to use on Prime Day.