Mahindra claims that FCA's case to ban the Roxor's import into the United States is without any merit as the SUV has been derived from Mahindra vehicles sold in markets, where FCA's own automobiles are sold. "Nor did any of these past agreements grant any rights to manufacture, sell, or advertise vehicles, such as the Accused Products, incorporating the Jeep IP in the United States", FCA had said it is filing with the USA authorities.
Fiat Chrysler Automobiles has filed a US trade complaint seeking to block Indian manufacturer Mahindra from selling the Roxor, an off-road vehicle that looks a lot like the original Jeep. The Roxor features Jeep's signature "boxy body shape with flat-appearing vertical sides and rear body ending at about the same height as the hood", said the company. Mahindra has not yet been served with the complaint and we prefer not to comment at length on the dispute at this time.
Mahindra, which began by assembling the Willys in India under license in the 1940s, makes no bones about that and says its long-standing relationship with Jeep began "with the original agreement with Willys and continues to this day". According to The Detroit News, Mahindra responded to the complaint Friday, calling it without merit given past agreements between the company and FCA. Mahindra had also signed another agreement FCA's predecessor, Chrysler LLC in 2009.
"Our actions, products, and product distribution both honour the legacy of the relationship and the terms of our agreements with FCA". "Mahindra has been co-existing with FCA (and the Jeep brand) for over 25 years in India and in many other countries".
Mahindra plans to invest about US$600 million (RM2.4 billion) in November for its Roxor manufacturing facility.
Mahindra, whose auto business began 70 years ago with a license to build Willys vehicles for Asia, has their presence in several industries in USA, including information technology and mobility. Instead, the Roxor competes in the side-by-side segment against vehicles from companies like Polaris and Yamaha.
"Mahindra's 70-year automotive history has been forged by making authentic, rugged, purpose-driven vehicles; Roxor is the embodiment of this history and our brand", he said.