The lower numbers might reflect a new strategy many players are embracing to draw attention to the issues Colin Kaepernick raised when he began kneeling for the anthem in 2016.
Good job to Stills and Wilson for opting to exercise their rights as American citizens and non-violently protest injustice in any way they so choose! Kaepernick and Reid have filed grievances against the NFL. Kaepernick last played in 2016, while Reid tallied 52 tackles and two interceptions for the 49ers last season.
Since Kaepernick's initial protest two years ago, the National Football League has been under pressure from owners and some fans to stop players from protesting, angered by the perceived "disrespect" to the American flag, anthem and military past and present.
After the ad was unveiled, people posted videos of themselves burning their Nike sneakers and sportswear to protest the company's decision to use Kaepernick.
"Wow, NFL first game ratings are way down over an already really bad previous year comparison", he tweeted. "Otherwise worse!" the President wrote.
As the 2018 NFL regular season kicks off this weekend, the league does not plan to implement an official policy addressing controversial national anthem demonstrations.
"People say your dreams are insane, if they laugh at what you think you can do, good", Kaepernick says in the Nike ad.
But NFL and the players' union still haven't said whether players will be punished this season if they choose to kneel or demonstrate during the anthem.
"But I think as the season goes on the game always triumphs". During pregame warmups, he wore a shirt that read "Ca$h bail = poverty trap".
Jenkins, a founder of the Players Coalition which was formed to tackle issues similar to those Kaepernick is concerned about, said he would like to move the focus away from the anthem.