Boxing champion Saul Alvarez signs 'richest sports contract ever'


Canelo's deal with DAZN, which runs through 2023, will begin with the middleweight world champion's bout against fellow world titlist Rocky Fielding on 15th December at Madison Square Garden. The signing of Alvarez kicks off the DAZN-boxing partnership with an exclamation point and plenty of zeroes.

Posting with the "Throwback Thursday" social media hashtag '#TBT' on Instagram, Mayweather attacked Mexican Canelo first, ripping into the boxer's recent multi-fight $365 million mega deal with streaming service Dazn, and referencing his ban for performance enhancing drugs in March.

DAZN launched in the United States last month and is a subscription based services that charges customers $9.99 a month and will broadcast more than 80 fights a year.

Gomez said Alvarez is committed to fighting 11 times during the deal and willing to fight any of the contenders at 160 or 168 pounds.

HBO had the right of first negotiation and a last-look provision for the upcoming fight in NY, but after DAZN threw down its bid, the premium cable channel backed off. Álvarez is a part of Oscar De La Hoya's Golden Boy Promotions, and the organization has had a long relationship with HBO.

"This is only from my hard work", Canelo told ESPN of this record-breaking contract (via MMA Mania).

Boxer Canelo Alvarez Inks $365 Million Contract With Streaming Network DAZN, Richest Deal in the History of Sports

Skipper promised fight fans will be able to buy fights "for a lot less expensive than they did before".

Alvarez and Britain's Fielding will hold a news conference in NY on Wednesday to promote their fight at Madison Square Garden. "But I always want to take on challenges, and I am very happy my fans will be able to see me fight for a small cost".

Alvarez said he has confidence DAZN will succeed. "I can't say what's going on on Khabib's end, but on my end we can make it happen".

In the ever-changing world of boxing's splintered broadcasting market in America, Wednesday's announcement is a big one for DAZN considering it is now the home of the sport's two biggest global stars.

Alvarez is coming off the biggest win of his career in September, a thrilling majority decision victory against Gennady "GGG" Golovkin to become the WBC, WBA, Lineal and Ring Magazine Middleweight champion.