The video, which has been watched more than 15 million times, shows Cox trailing the girl in his vehicle as she walks part of the five-mile journey in what he says is 36 degree weather. I know a lot of you parents are not going to agree with this, but that is all right.
Matt Cox posted to a now-viral video of his daughter walking down the road in 36 degree weather as he follows behind in his auto.
"I was bullied many times by bigger kids than me", she told WTVG.
Some people are praising the father's punishment, others are saying it's too extreme.
"Except now she'll take this out on the kid she was bullying or another kid", they wrote.
Said one cuckish Facebook commenter who doesn't understand the value of discipline and obviously votes Green Party, "Cure bullying with bullying".
"I realized she viewed the privilege of riding the bus and or auto rides to and from school as a right and not a privilege", he says.
"I just want the kids to know that words truly do hurt; they cut very deep and have lasting effects", Matt told OH news station WTVG.
"I don't think she should be publicly shamed for all the world to see", wrote Matt Rapier.
Ultimately, one parent agreed, "Your child, your choice of punishment".
"So in some ways, this father is doing the right thing of admitting and accepting his daughter's behaviour", she said.
He says he would do it all over again because he believes it's made a difference.
He videoed the punishment and took to Facebook to make a statement against bullying.
"Parents need to hold their kids accountable, so, that was me showing how I am holding my kid accountable", Cox told WTVG. "The hypocrisy lies with those who would let bullies go unpunished when a dose of their own medicine is the very best cure".
"This type of punishment is short-term and will not address the culture in the school or on the bus that is lending itself to bullying".
Cox said he is doing what he feels is right.