The 65-inch OLED screen of the newly unveiled LG TV can roll into and unroll from a base stand which functions as a sound bar.
In the Music mode, for example, users have access to basic playback controls, while the Clock mode shows the current date, time and weather conditions.
LG's new Signature Series OLED TV R will be available in the second half of 2019, with no details on price. Nowadays you can get a 65-inch 4K monster that will offer great image quality for under $1,000.
"A rollable TV is basically an OLED TV and it doesn't add material costs, but changing the operating mechanism could add to the costs", LG Electronics President Kwon Bong-seok said at a press conference. LG has something cool that you can do with the TV if you didn't want it rolled all the way out, with just the tip of the top of the TV popped out of its base acting as something LG calls "line mode".
The company also showed off its new home brewing beer system for the first time, having first announced it a year ago.
To foster new growth drivers, Kwon said LG has been shifting its focus from LCD to OLED to target the growing premium TV market. "The panel is of 65" dimensions - we now don't have any more information about the technical specifcations of the panel, other than it is seemingly powered by LG's newly announced second generation Alpha9 SoC. Samsung says sales of TVs with screens above 75 inches have more than doubled in the United States over the past year.
Another feature of the TV punted by LG is its built-in sound system, which packs 4.2-channel output (100W) and support for Dolby Atmos.