Facebook rethinks their plans to destroy WhatsApp, Messenger and Instagram

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This appointment has been announced just days after Facebook revealed its plans of integrating WhatsApp, Facebook Messenger and Instagram to allow users to message each other across platforms.

According to a Pew Research Center survey previous year, 51 percent of United States teens ages 13 to 17 use Facebook, compared with 72 percent for Facebook-owned Instagram and 69 percent who are on Snapchat.

Facebook estimated that approximately 2.7 billion people use its "family" of services including Instagram, WhatsApp, Messenger, and its core social network. The combined messaging platform will also provide users with other benefits, with tight integration across the three platforms. In response to a question during the earnings call regarding Stories ad adoption, Facebook chief operating officer Sheryl Sandberg reported two million advertisers were now using Stories ads - but did not clarify if those were Facebook Stories or Instagram Stories ad units.

Messaging is the area growing most quickly, Zuckerberg says.

Facebook CEO Mark Zuckerberg.

"These numbers are actually some of the most reassuring in its short history", said George Salmon, an analyst at Hargreaves Lansdown.

"We've put most of our energy into security over the past 18 months, so that building new experiences wasn't the priority over that period", Mark Zuckerberg, the 34-year old billionaire and chief executive officer of Facebook, told analysts on a post-earnings call. He controls some 60 percent of voting shares through a dual-class stock structure even though he holds a minority of the equity. Analysts on average had expected earnings of $2.19 per share, according to IBES data from Refinitiv.

Logo of the social networking giant, Facebook.

The company's shares have lost a third of their value since July, when it first warned about slowing growth in revenue and operating margin.

This quarter, Facebook users rise in both Europe and the U.S., regions where numbers were either flat or went down last quarter. "We've fundamentally changed how we run our company to focus on the biggest social issues, and we're investing more to build new and inspiring ways for people to connect".

Of the 1.52 billion global users during the fourth quarter, 186 million were located in the USA and Canada.

Revenue soared 30 per cent from a year ago to $16.9 billion while the number of people using Facebook monthly rose nine percent to 2.32 billion, the company said in its fourth quarter update.

"Our community and business continue to grow".

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