Who is World Record Egg creator? We can finally reveal the answer

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So, it turns out that - even though it all seems a bit contrived and silly - the world record egg has, in fact, been a force for good all along.

Are you sitting down for this?

Last month, a photo of the golden egg broke the internet - earning more likes than a record-setting image of Kylie Jenner's newborn baby, which raked in 18.3 million likes past year.

The egg, dubbed "Eugene", was created by London-based advertising executive Chris Godfrey, who was curious to see if a picture of an egg could become a social-media star.

Up until now, despite numerous attempts to discover who was behind the massive internet stunt, his identity remained a mystery. But that's just what the egg served up.

Mr Godfrey told the New York Times how he chose his subject.

The Super Bowl egg. The caption announced "all will be revealed" about the egg after the Super Bowl on the video streaming platform Hulu.

This is a developing story.

A voiceover, pegged as coming from the egg, says: "Recently I've started to crack... the pressure of social media is getting to me".

The egg uploaded a fifth photo to Instagram on February 1, which showed multiple cracks across its surface - as well as what appear to be photoshopped football laces. "We'd like to thank #TalkingEgg for shining a limelight on #mentalhealth tonight", tweeted Mental Health America. The photo of a spotted egg is now sitting at over 50 million likes - way more than Kylie's 18 million likes.

The post could be tied to Hulu's recent Super Bowl commercial efforts: Variety pointed out that Hulu purchased a 30-second ad for Super Bowl LIII.

"If you're struggling, talk to someone", the egg advises before resurrecting to a happier, shell-intact form.

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