So, it turns out that - even though it all seems a bit contrived and silly - the world record egg has, in fact, been a force for good all along.
Are you sitting down for this?
The egg, dubbed "Eugene", was created by London-based advertising executive Chris Godfrey, who was curious to see if a picture of an egg could become a social-media star.
Up until now, despite numerous attempts to discover who was behind the massive internet stunt, his identity remained a mystery. But that's just what the egg served up.
Mr Godfrey told the New York Times how he chose his subject.
This is a developing story.
A voiceover, pegged as coming from the egg, says: "Recently I've started to crack... the pressure of social media is getting to me".
The egg uploaded a fifth photo to Instagram on February 1, which showed multiple cracks across its surface - as well as what appear to be photoshopped football laces. "We'd like to thank #TalkingEgg for shining a limelight on #mentalhealth tonight", tweeted Mental Health America. The photo of a spotted egg is now sitting at over 50 million likes - way more than Kylie's 18 million likes.
"If you're struggling, talk to someone", the egg advises before resurrecting to a happier, shell-intact form.