Apple is trying to boost its revenue from services, and its next major introduction is expected to be a paid news subscription through the Apple News app on iOS. In other words, that could include original Apple video content and news, along with Apple Music and iCloud storage tiers, all for one monthly fee.
It may seem odd to hold a hardware-free event, but it makes sense in light of recent shifts in Apple's strategy.
BuzzFeed reported on Tuesday that Cupertino is planning to hold a services-focused event for on March 25, where the company will talk about its new services.
It is worth noting that the report does suggest the company may change its plans if it can't nail down negotiations with publishers. Moreover, the report states that Apple plans to keep it very simple and allow consumers to watch all TV shows in a single app, instead of requiring them to launch separate apps for each service.
We spoke to expert analyst Dan Ives, of Wedbush Securities, who said he thinks rumors of a news service launch are true - but fresh gadgets could also be on the way soon.
"We believe there will be another event in April at which point we expect iPad and product announcements to be launched".
The New York Times declined to comment.
Apple is known to be working on a video content platform that could include original TV shows and films, as well as a separate media subscription service that would allow unlimited access to magazines - just like the Texture app it acquired previous year.
As for the original programming Apple has been working on, some of the projects in the works include a revamp of the 1980s hit Amazing Stories, a new comedy series from It's Always Sunny in Philadelphia stars Rob McElhenney and Charlie Day, and projects from La La Land creator Damien Chazelle.