"We will participate in the original content world", Cook said while discussing Apple's plans for video content including a partnership with Oprah Winfrey.
Apple has revealed the dates of its "Special Event" that will be held on March 25 at the Steve Jobs Theatre. Along with services for TV (which is expected to launch later in this year), Apple is also being speculated to come with its Apple News subscription service.
While we don't know precisely how Apple's streaming service will look until that March 25th showcase, it's very likely to get its hooks into almost all of the company's media-consuming hardware, from iPhone to Apple TV.
Apple acquired the digital magazine app Texture a year ago, which enables you to read a huge number of publications for a single monthly fee, a bit like a music streaming service. Apple's App Store, where the service is likely to be distributed, is now available in more than 100 countries. The rumours mentioned that the company might focus on services.
Apple is also in discussions with HBO, part of AT&T Inc-owned WarnerMedia, to become part of the service and it could yet make it in time for the launch, according to a person familiar with the matter. It also follows a New York Times report which claimed that Apple will release its string of TV titles in the spring of 2019.
There's no word on how this new entertainment platform will work but it could be similar to services such as Netflix and Amazon Prime Video with users paying a monthly fee to gain access to content on demand.