All of which meant Swift didn't take the stage until well after 11 p.m., with her screaming fans more than ready.
Fans also noticed that while performing her hit "Shake It Off", Swift put extra emphasis on the line calling out "the liars and dirty, dirty cheats of the world". As part of a $300-million deal, Braun now owns master recordings for six of Swift's albums. Swift didn't specifically name names during her performance. She pointed to her beef with Kanye over the infamous line from his song "Famous" as one of the instances where they've tried to humiliate her.
As always, Taylor's rendition of Love Story was on point.
Looking back, she said: "I started out in country music, and one thing that has been wonderfully consistent throughout the entire time that I've been making music is that I write all of it".
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"You don't own your own f-ing shit, which is why when I finally left Oasis, I started my own record label, because I wanted to own them", he said. "Love is complexity. Love is struggle".
Braun's wife, Yael Cohen, also posted on social media that her husband "is anything but a bully". The Prime Day Concert will feature performances from Swift, Dua Lipa, Becky G, and SZA, and will be hosted by The Marvelous Mrs. Maisel co-star Jane Lynch. Amazon is offering a free 30-day trial to join Prime and participate in the offerings.